Kellogg's Special K Ad.

The ad I am re-editing is a Kellogg's Special K ad. This ad fits into the category of a "unique personal property" ad. "Unique personal property" ads make a special aspect known about their product that will make it stand out from other products like it. Kellogg's makes Special K stand out from other cereals by telling it's viewer that you can loose the extra inch of fat and watch your weight by eating Kellogg's Special K for breakfast. This ad starts out with text that reads "Introducing the Pinch". The jingle of music starts. The women proceeds to walk out of her her house onto her sunny patio carry a tray with breakfast on it. Her husband reaches out from behind his newspaper to pinch and inch of her fat, she then smiles raps her arms around him and pinches his inch of his fat. The narrator tells the viewer if you can pinch an inch of fat or more you should lose weight by eating Special K for breakfast. Throughout the whole commercial both the husband and wife have smiles on their faces, the sun is out and bright, and there is happy music playing. The advertisers have made a situation that would usually be awkward between two people, pointing out each others fat, and made it a happy and cute interaction. The ad is selling cereal but sets it apart from other cereals by saying it will make you lose weight, they are demonstrating this on a couple that does not look over weight in the least. You would think if they really wanted to prove this is for weight loss they would use a severely overweight couple, but that may give the product a bad image. The marketers of this image have thought through all these elements, because this product is not really about the importance of weight loss it is about selling this particular cereal over the one next to it at the grocery store, and making viewers think if you eat this cereal you can look cute and smily with your spouse, while your inch of fat disappears.