Situationist strategies of resistance could would not work today. Our lives have become too public for us to avoid companies analyzing what we do and using it to help them. They can monitor everything we do, unless you cut yourself off completely from the world, which probably would not be worth it. These companies are making assumtions on everything, even what type of motor oil you are buying. If you did try to act randomly or "drift" companies can still analyze what your are doing, they may even make an assumption about you that could be negative and hurt you. If you try to act randomly you may do something credit card companies do not agree with, and they may not give you a card or a good deal because you may not seem reliable. Credit card companies would not be able to neutralize or predict what resistance would happen because it would be random, but they do have to power to react to it.